full-service institute for market-research, qualitative and quantitative studies (tracking and ad-hoc), market-segmentation, consumer-segmentation, targeting, branding, employee surveys, focus-groups, morphologic interviews, workshops/ events, product-tests, analysis of advertising media, (product-)portfolio-analysis, tv-spot-tests (ad-hoc and tracking), radio-spot-tests (ad-hoc and tracking), desk-research, trend-research, systemic analysis, website-analysis and -optimisation, training, coaching, presentation, ...
Technology usage:
Utilisation of all necessary and useful instruments. CATI, CAPI, video-Analysis, ...
Know-how:
founded in 2001, Member of the german association of market-researchers and empirical social researchers - Marktforscher BVM, 10 years of teaching experiance as a docent at the "Bremer Akademie für Kommunikation, Marketing und Medien".
Contact and cooperation research:
We are looking for contacts to companies, who need some support/ assistance in marketing and/or market-research, we are also looking for cooperation-partners (economy, university-level institutions, authorities, etc.) for basic-research projects.